I skeptically decided to try this coffee because I really do want to stop adding all that plastic to our environment, and I go buy coffee anyway so why not try having it shipped to me AND help the environment? What I didn't count on was how amazing the coffee is! This coffee is so smooth and full of flavor and has none of the bitterness you find in the K cups. I love the convenience of having it shipped right to me and it's delicious coffee! I purchased several gift baskets for Christmas gifts for my coffee loving friends!